Commercial Manager

Our client is a leading brand in the FMCG and beverage industry, seeking a Commercial Manager to spearhead sales and marketing efforts, ensuring brand growth and enhanced market share. This pivotal role combines strategic planning with hands-on involvement in trade marketing, sales activation, and stakeholder collaboration, offering an exciting opportunity to drive success in a dynamic environment.

Responsibilities

• Monitor and analyse sales trends to identify growth opportunities and optimise strategies
• Develop and execute go-to-market plans in alignment with brand objectives and priorities
• Synchronise brand and channel strategies to maximise sales and profitability
• Plan and oversee on-ground activations and in-store promotions to align with brand goals
• Monitor and evaluate campaign performance, budgets, and effectiveness, providing actionable insights
• Coordinate with internal teams (sales, production planning, market research) and external partners (consultants, advertising agencies) to improve campaign outcomes
• Work with nationwide traditional trade sales teams to increase product presence in on-premise venues such as bars, restaurants, and pubs
• Conduct regular market visits to assess competition and ensure effective implementation of strategies
• Stay updated on trends and innovations, particularly in trade marketing and brand activation

Requirements

• Bachelor’s degree in Business Administration, Marketing, or related fields. Advanced degrees or certifications in marketing or trade management are advantageous
• 5 years in commercial or trade marketing roles, ideally in alcohol, non-beverage, or FMCG industries
• Proven experience in traditional trade marketing, sales activation, and campaign management
• Background in the beverage or alcohol industry preferred
• Experience with large-scale activations, such as music festivals or events, is highly desirable
• Strong analytical skills to evaluate performance metrics and derive insights
• Proficiency in on-ground activations, in-store promotions, and customer/agent relationship management
• Ability to manage cross-departmental collaborations and build strong relationships with stakeholders
• Fluent in both Thai and English (spoken and written)
• Experience managing a team of 4 staff
• Willingness to travel extensively across Northern, Northeastern, and Southern regions
• Ability to work extended hours, including Saturdays, as needed

This role is an excellent fit for a results-driven professional with a passion for trade marketing and leadership. If you thrive in fast-paced environments and are ready to make an impact, we would love to hear from you!